Enterprises use of Web-sites and social media (10+ employees) by enterprise size, activity (NACE REV2) and topics - StatBank Denmark

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ITAV4: Enterprises use of Web-sites and social media (10+ employees) by enterprise size, activity (NACE REV2) and topics

Unit : Per cent

Select

enterprise size (5)

activity (NACE REV2) (6)

topics (21)

year

Number of selected data cells for the table: (select max. 10000)

1. Own website
2.1 Website has product descriptions, price lists, etc.
2.2 Website has online shopping, ordering or booking options
2.3 Website users can customise or design products
2.4 Website users can keep track of orders
2.5 Website shows personalised content (user recognition)
2.6 Website has reference to the enterprise profile on social media
3. 1 User profile on one or more types of social media (active user)
3. 2 User profile on two or more types of social media (active user)
4.1 Active user on social networks (e.g. Facebook, LinkedIn)
4.2 Active user on own blog or microblog (e.g. Twitter)
4.3 Active user on services for multimedia sharing (e.g. YouTube, Instagram)
4.4 Active user on wiki pages
5. Using social media for two or more purposes
5.1 Using social media for PR or marketing
5.2 Using social media to assess customer response
5.3 Using social media to involve customers in product development
5.4 Using social media to cooperate with business partners, organisations or authorities
5.5 Using social media for recruiting
5.6 Using social media for in-house knowledge sharing
6. Paying for advertising on the internet (search engines, social media or other websites)